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Pancake Portrait - Kylie Minogue, Lyle's sugar babe
Sweet change for Pouring and Squeezy
125 years of sweetness - Happy birthday!
Sweet record
Lyle's Golden Syrup & friends |
Pancake Portrait 2009 -
Kylie Minogue, Lyle's sugar babe
Lyle's Golden Syrup's Pancake Day poll finds pint-sized pop princess
is the nation's "Sweetest Celeb".
Aussie pop-princess Kylie Minogue has proven she's still top of the sweetness stakes as a survey by deliciously sweet Lyle's Golden Syrup has rated her the nation's "Sweetest Celeb". The poll conducted by the nation's favourite pancake topping also found naughty-but-nice former-BBC2 radio presenter and comedian Russell Brand to be the "Least Sweet", while cheeky Geordie duo Ant & Dec were cited as the celebs "Most people would like to share a pancake with" this Shrove Tuesday.
To bring the survey results to life, renowned food artist Prudence Emma Staite was commissioned by Lyle's Golden Syrup to immortalise the celebrities by creating some sticky "Pancake Portraits".
Prudence said: "Lyle's Golden Syrup is such an iconic British brand and, besides that, it's totally delicious whether on pancakes, porridge or puddings! So I was delighted to be asked to create these portraits of such iconic faces, it was great fun."
This campaign generated great newspaper and TV coverage! We saw articles in the Daily Mirror and Daily Star and had Lyle's Pancake Portraits featured on Friday Night with Jonathan Ross and Market Kitchen.
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The Results:
Sweetest celeb
1. Kylie Minoque - 20%
2. Holly Willoughby - 18%
3.Cheryl Cole - 11%.
Least Sweet celeb:
1.Russel Brand - 21%
2. PM Gordon Brown - 16%
3. Madonna - 12%
The most people would least like to share a pancake with":
1. Amy Winehouse, who received an overwhelming 29% of the vote |
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Sweet change
for Pouring and Squeezy
To continue celebrating our 125th anniversary and following our golden commomerative tins, we want to give you another reason to enjoy Lyle's Golden Syrup! Since last Autumn, you can buy new shaped bottles.
Easier to use and table-top friendly, our new bottles will help you enjoy Lyle's Golden Syrup even more and make sticky bottles a thing of the past! With our new upside-down shaped Squeezy bottle, your kids will have even more fun.
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Lyle's Golden Syrup is more than just a tin so look out for our Lyle's Golden Syrup Pouring bottles, which come in two flavours - Golden Syrup and Maple flavour. Why not also try our ice cream toppings range: Lyle's Squeezy Syrup. There are 7 flavours available from Golden Syrup, Milk Chocolate, Strawberry, Toffee, Banoffee, Blackcurrant to Raspberry. The good news is that all are free from artificial flavours, preservatives and colours. |
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Happy 125th birthday,
Lyle's Golden Syrup!
In celebration of Lyle's Golden Syrup's Anniversary, the iconic tin is getting a birthday makeover… from January, it's turning GOLD; and it'll be the first time the tin has had a significant new look since 1885!
In 2006 Lyle's Golden Syrup was recognised by the Guinness World Records™ as having "the world's oldest branding (packaging)". So, why fix it if it ain't broke? Well, after 125 years of keeping it's goldenness on the inside, now seems like a great time to go gold all round and celebrate 125 years in style! Look out of the seven designs that we have created to celebrate 125 golden years and to remind you of how to use Lyle's Golden Syrup!
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When it comes to foods that like to take their time, Lyle's Golden Syrup surely takes the biscuit; or should that be the flapjack? Deliciously thick and silky smooth, people have been coaxing it from its iconic tin to add its Midas touch to porridge and pancakes, puds and cookies, since Victorian times. Now (2008), this gooey golden elixir, which flows so slow and majestic from its green and gold casing, celebrates its 125th birthday; proving it's as much loved today as it ever was.
Established the same year as the first electric railway (1883), Lyle's Golden Syrup is older than the first petrol motorcar (built 1885) and wireless radio (1895); it precedes Coca Cola (est. 1886), Marmite (est. 1902), and Cadbury's Dairy Milk (est. 1905); and even predates Einstein's best-known equation of E = mc2!
Lyle's Golden Syrup: truly a British icon that has stood the test of time in a changing world of food and drink fads. Happy Birthday!!
Sweet record,
Sweet story
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The Lyle's Golden Syrup tin has recently been recognised by the Guinness World Records™ as "the oldest packaging design".The green and gold tin with its famous arch and its lion and bees logo has remained virtually unchanged since 1885! We are proud that so many generations have grown up with Lyle's Golden Syrup and it is still a much-loved British Brand.
The Lyle's story began in 1883 when Abram Lyle, a Scottish businessman, discovered that a by-product of the sugar cane refining process could make a delicious sweet spread and sweetener for cooking. To find out about the story of the famous quotation "Out of the strong came forth sweetness" and more facts, visit Lyle's Past & Present.
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Nowadays, there are more products and flavours available as we have extended our product range. Click here to discover more.
Lyle's Golden Syrup & friends
Sticky heaven at the Three Ways House Hotel
The Three Ways House Hotel has taken inspiration from one of their favourite pudding ingredients, Lyle's Golden Syrup for their latest themed room - The Syrup Sponge room. To find out how to book a night or attend a pudding club meeting, visit www.puddingclub.com
A wonderful treacle world
If you haven't heard of 'The Treacle People' yet, it's time to get stuck in most mornings on Channel 4. The Treacle People are a loveable, but barmy bunch, who busy themselves in the fictitious treacle mines of Northern England, making sure that the world is never short of the sticky stuff! For more information visit www.treaclepeople.co.uk
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